Very very powerful, hard-hitting stuff…
Hard-hitting charity/not-for-profit organisation ad campaigns, when not detracted from the core message because of creative ambition or artistic glory, can really blow the mind. Correction, open the mind.
Here is an example of an incredibly powerful, well executed campaign for the Helen Bamber Foundation. The primary ‘I am Elena’ ad features Emma Thompson graphically portraying the same woman from two very different angles…
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- Published:
- 4 November, 2007 / 6:46 pm
- Category:
- Campaign, Communications, Viral
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